Temu has one of the most popular mobile apps in the Western world. The e-commerce site allows users to bypass Western storefronts and chains and buy Chinese consumer goods directly from the source for extremely cheap prices. Temu’s marketing relies on users inviting their friends and promises people free items if enough people sign up using their code. They also rely on affiliate programs with YouTubers, TikTokers and Instagram profiles to promote their cheap goods.
One Planet, One People, Infinite Possibilities
